Prism Gallery Digital Experience

Reference Fields

Prism Contemporary needed to translate the spatial, breathable curation of a physical modern art gallery into a web experience. The previous site was a standard vertical grid that felt like an e-commerce catalog rather than an immersive artistic journey. The goal was to build a premium web template that maintained SEO performance without sacrificing high-end aesthetics.

The Architecture & Solution

I moved away from the traditional vertical scroll and implemented a horizontal-scroll architecture to mimic walking past gallery walls. The layout was built using a custom Framer-native CMS, allowing the gallery curators to upload high-resolution pieces seamlessly. I utilized advanced motion transitions to create a fluid, uninterrupted user journey, ensuring typography (a refined serif/sans-serif pairing) acted as a structural guide rather than just descriptive text.

The Impact

The new web experience completely redefined their digital presence. The native CMS integration reduced content update time by 70%, and the horizontal exploration format led to a 92% increase in user engagement, with visitors spending an average of 4.5 minutes exploring the digital exhibitions.